This blog describes the benefit of Data Analytics and how data is used to enhance the menu, draw in more customers, develop marketing policies, and many more. The F&B business has been transformed by digitization thanks to data-driven technologies, and you can leverage such insights to boost sales. Every time someone swipes a card places an order online, or shares their contact information, cloud-based POS systems display comprehensive restaurant metrics. The secret to success in the fiercely competitive restaurant industry is to analyze individual data points to produce insightful reports.