Why Pipeline Visibility Still Fails to Deliver Predictable Revenue: CRO Priorities for 2026
Pipeline visibility has been a persistent promise across CRM, revenue intelligence, and forecasting platforms, yet predictable revenue outcomes remain elusive for most enterprises. Over the past decade, CRM platforms have delivered unprecedented visibility into pipeline, activity, and deal progression. Yet CROs continue to face inaccurate projections, late-stage deal surprises, stalled pipelines, and misaligned go-to-market execution.