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To Use Or Not To Use A Script? A Financial Lead Generation Question

To Use Or Not To Use A Script? A Financial Lead Generation Question

Submitted by • August 19, 2016 singapore-b2b-marketing.com

Financial service providers are also facing dilemmas of a similar magnitude in their B2B lead generation, one of which is the use of a telemarketing call script. As far as efficiency is concerned, there prevails a divide between marketers who use call scripts and those who don’t. There are numerous reasons, and (as a marketer who is as confused about call scripts as Hamlet is about human destiny) you might want to review these and determine what you think would work for the financial services market.

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Voted by MichelleLim

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