The process of creating relevant and attractive content that is engaging to the audience. It is a marketing technique that is used to attract the target audience. There are many types of content that are used in this marketing technique. These can be videos, infographics, podcasts, webpages and many more. This marketing approach distributes valuable information to your audience so that they can make informed decisions while making a purchase. By this way, you will be able to focus on your target audience and give them a better shopping experience. But you need to make sure that you are approaching in the right way. You should contact the best SEO company like Zippy SEO to guide you through the process of content marketing.