E-commerce advertising trends keep changing constantly. With online sales increasing, Amazon marketing services emerged as one of the most powerful advertising platforms online.
Selling on Amazon provides you with multiple fulfillment options. One of which is deciding to sell on Vendor Central (1P) or Seller Central (3P). Today, more and more brands are selling both on Amazon vendor central and seller central. Advertising options vary depending on the type of interface you are using to sell. With the recent changes, Amazon allows both sellers and vendors to access the Amazon advertising console. However, the options slightly differ from one another.