Airport advertising emerged in Kochi quite phenomenally and keeps changing with technological advancement, as well as the changing behaviour of consumers over the years. Kochi International Airport, expanding fast for domestic and international travellers, experienced its development from limited traditional static billboards and posters during its early days to more dynamic forms of advertising as a growing hub. It was a different scenario when digital technologies became more potent. The trend in airport advertisements in Kochi was even more towards interactive, vibrant, digital hoarding, LED boards, and touchpoint advertisements.
Outdoor ad agencies in Kochi contributed significantly towards this change, enabling brands to capitalize on the latest innovations in the most potent campaign. Digital media has transformed how businesses communicate with travellers by updating them in real time and responding with the right message at the right moment due to individual preferences like time, weather, and passenger demographics. The infusion of mobile technologies has also improved targeted and personalized advertising, with location based promotions reaching travellers at the right moment. This has immensely increased the effectiveness of airport advertising in Kochi making it a much more sophisticated and engaging platform to interact with potential customers for brands.
As this airport continues to grow, it seems that the future of advertising in Kochi holds promise; much more will come on the horizon to facilitate business connections with travellers. Not only has it increased visibility, but it has also created new avenues for brands to connect with their audience in this gradual shift from traditional to digital advertising.