They are sleek and trendy, and during this holiday season, those aluminium bottles will feature the famous Coca Cola polar bears for a limited time. Yet We expects that consumers will appreciate the light weight and on-the-go portability as much as fans in other countries do, and part of the switch has been to modernize and re-energize the brand name for a young target audience in a critical international market.
Of course, The Coca-Cola company is also responsible for maintaining an iconic brand name and one hundred years of history. Part of that history is the bottle itself, one that is instantly recognized as Coca-Cola the world over. Customers have loved the aluminium bottles from the beginning – The first editions went to eBay as collector items – but they weren't as easy to make as they might think.