Job Posting is Like Advertising a Product

It is really an amazing exercise to focus on your own job ads and compare them with others. You must analyze how other companies are saying the same thing and does it seem impressive. For a while just think from the job seeker’s point of view, he is finding the same stuff in all job ads so how he will decide that he must choose your company. Actually it can be so complicated to get the right candidate when you are not making true efforts to make your job postings. Experts say that job postings are just like working on product advertisement, more you attract people more response you will be able to get from the market.

Recently I went online to search for bpo jobs and I was surprised to see that all companies are posting the same details on their job description. When everything sounds similar then how can a job seeker make a decision about right and wrong? Imagine if an advertisement for every soap brand is same, they copy the same content for videos and audio then how users will get attracted, everything will appear so boring to them and definitely they will pick something out of interest. The same is the case with job openings, as here if people are not able to differentiate between profile specifications then companies will not be able to get the right candidates for their vacancies and job seekers will not be able to get the right platform.

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