How to Build Social Media Brand Awareness: Tips, Ideas & Examples

Social media marketing is an important part of an all-around inbound demand plan. People can connect with you, learn more about your brand, and give your business a voice. 89% of B2B marketers say that they naturally share information on social media sites. This is a much better way to get your message out than email or blogging. This makes sense since 53.6 percent of people in the world use social media. It should be simple to connect with your audience, right? It’s harder to keep a B2B audience’s attention. People want information on social media, but posting content often isn’t enough for B2B social media marketing to work. You need a plan that is full of interesting content and fits each platform if you want to connect with your audience and raise awareness of your brand.