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How Multichannel Marketing Benefits Your Business

How Multichannel Marketing Benefits Your Business

Submitted by • May 3, 2017 www.livechatagent.com

Multichannel marketing refers to the process of blending distribution and promotional channels for the purpose of marketing. Distribution channels involved in this type of marketing may range from a retail storefront to a website. An effective multichannel marketing is the one that is supported by good supply chain management systems such that the details and prices of goods on offer are consistent across the different channels.

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