How Do Businesses Use Search Engine Optimisation.

Businesses use Search Engine Optimization (SEO) to improve their online visibility and rankings on search engine results pages (SERPs). This involves optimizing website content, keywords, metadata, and other factors to align with search engine algorithms. By enhancing their website's SEO, businesses attract more organic traffic, increase brand awareness, drive leads, and ultimately boost sales and revenue. Additionally, SEO helps businesses stay competitive in their industry and build credibility with their target audience by providing valuable, relevant content that meets user intent.