Frozen French Fries vs Fresh-Cut Fries in the Philippines

If you manage a restaurant in the busiest areas of the Philippines, you already know one important truth: fries are not just a side dish.

They are one of the most loved foods and profit drivers. Even customers in the Philippines order french fries with nearly all their meals from breakfast to dinner. The consumption of frozen french fries has seen a growth of 6.54% in the last 2-3 years.

Globally, over 80% of QSR chains rely on frozen potato products for consistency and speed.

Food joints and QSR owners now face a major question: Should you serve frozen fries or fresh-cut fries?

The debate is everywhere. But what truly works for restaurants in the Philippines? How do you balance cost and customer expectations?

Before you make a decision, let us analyse both options from a business point of view, especially if you plan to scale or manage multiple outlets.