Author: martechnology

Today at Accelerate, Amazon’s annual seller conference, Amazon (NASDAQ: AMZN) introduced three new audience types within the Amazon Customer Engagement tool to help sellers increase their email marketing reach at... Read More

Modern marketing is all about making sense of data, and predictive analytics empowers you to do that. It helps you leverage AI to predict future marketing patterns and trends. Brands... Read More

Customer intelligence is using data to create more granularity in every aspect of your business, delivering a delightful customer experience. You leverage the data to create personalized experiences across multiple... Read More

Creating a great customer experience is the competitive differentiator for your brand. Great content is how you create these experiences, how you interact with your customers, and how you engage... Read More

To manage your brand reputation and cater to customer needs, you must understand how they feel. Social monitoring empowers your brand by helping you keep track of the messages that... Read More

Data visualization is depicting data in a graphical form. Using graphs or charts can help marketers find patterns and uncover trends effectively. Data visualization is a must to analyze colossal... Read More

As email marketers and copywriters, you want to craft emails that people love to read. You can’t create emails for the heck of it, and in case you do, your... Read More

Fueled by data, ML models find patterns and make predictions faster as compared to humans. Victor Thu, President, of Datatron talks about the best practices for ML deployment. Machine learning projects... Read More

modern marketing works on one precept- to get value, give value. Webinars help your business deliver tremendous value to your ideal audience, accelerating your pipeline while keeping the attendees engaged.... Read More

What does a customer want? Businesses that answer this question can mark out the best customer engagement strategies. Customers interact with brands on various channels such as social media, IM... Read More