Keywords are the words or phrases that any person uses to conduct a search on the internet. They link a website, product listings, and other online products to a visitor. They can be connected to queries that a user has to ask. The process that includes finding these search terms is known as keyword research. Undeniably, it is the keystone of content creation and the process of search engine optimization. However, conducting keyword research is a continuous task. This guide focuses on highlighting the top keyword research tips.