40 Ways Language Impacts Influencer Marketing Success-TAILIFY

Psychologist Alan Gray’s research focuses on the psychology and behavioural science of influence online. He has published a guide for brands that summarises this research in 41 practical tips for content creation.

The guide, published today (10th March 2022), draws from scientific studies and research to explain online interactions between brands, influencers and consumers. Psychological effects such as the fluency effect or left cheek bias explain behavioural phenomena occurring online.